If you want to do a customer-oriented product or marketing, there is no way around the concepts of user research and customer experience management.

  • Do you know the various personas of your customer base?
  • Do you know where they are and the best ways to reach them?
  • Do you know the differences between Chinese and western customers?

With our profound understanding of the Chinese market, we will answer these and other questions with you, work out an exemplary customer journey as well as resulting strategic and operational projects. In doing so, we always keep in mind the individual needs of your company, identify all touch points and weaknesses, and develop solutions together.

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